May 25, 2010
Presentation from 8:00 am - 9:30 am, with networking until 10:00 am
Includes Continental Breakfast
Madeline Turnock, Director of Marketing and Communications, Concordia University
Event Description
On any given day, a typical news editor receives a huge volume of mail. One Portland newspaper editor said he receives about 1,300 e-mails, 40 pieces of mail, and 40 phone calls every week. All of which is seeking the same thing: coverage in his paper.
Only a few will actually result in published stories. How can you help your nonprofit's message be heard?
This interactive session will cover:
- Tips for attention grabbing news releases
- How to research, plan and approach media contacts
- How to pitch a story to the media
- Strategies to integrate new media into the mix
Join your peers for a lively exploration of how to build rapport with the news media and increase your chances of generating free publicity for your organization. You'll leave with practical tips for increasing the effectiveness of your news writing in order to raise awareness of your organization's work and inspire more volunteers, donors, and event attendees.
About the Presenter
Madeline Turnock, APR, is director of marketing and communications for Concordia University in Portland, Oregon. Prior to that she was vice president and Northwest marketing communications leader for Hill & Knowlton and owned her own PR firm KinetiComm. She has more than a dozen years of experience providing integrated, strategic communications counsel to help businesses grow, address needs and issues in the marketplace and add value to their communities. She has worked with all stages of organizations - from nonprofits and start-ups to established, publicly traded companies - using the latest marketing, community relations and public relations to drive results.
Her media relations efforts have placed clients prominently in local, national and trade press, including live interviews on CNBC and Bloomberg, features in Dow Jones publications, Associated Press articles and Business Journals across the U.S., to name just a few. In addition to serving as a media spokesperson and being a designated crisis "first responder" to a global shipping company, she has also consulted and trained corporate executives, trade association leaders, and nonprofit executive directors in key message development and delivery.
Madeline's work has won awards for annual report writing, communications campaigns, community relations, and opinion-editorial writing. She is past president of the Public Relations Society of America Portland Metro Chapter and also currently serves on the executive board for Saturday Academy. She is a recent adjunct instructor of Organizational Communications at Portland State University and a frequent speaker and guest lecturer. Madeline has a master's degree in organizational leadership and a bachelor's degree in public relations and English literature, both from Gonzaga University. A Portland native, she is married with two daughters ages nine and ten.
Cost: $25.00
NAO Nonprofit Members: $22.50 Join the Nonprofit Association of Oregon (NAO). View the NAO member list.
Location
Mission Mill Museum
1313 Mill Street SE
Salem, OR 97301
Network Description
Using your feedback and our knowledge of the sector, TACS has developed a curriculum full of tools you need to position your organization for success. By participating in the series, you’ll gain the knowledge you need to build a healthy and adaptable nonprofit.
The series is designed with Executive Directors in mind, but all nonprofit leaders will gain a better understanding of proven practices and places to go for tools and resources.
