Signing Sponsors in a Lean Economy
Barbara Harrington, Founding Partner, The Sponsorship Network
July 23, 2009
8:30 am - 4:00 pm
Registration includes continental breakfast and lunch
Event Description
Even in a lean economy, companies continue to advertise. Starbucks announced the layoff of thousands of employees one week after launching its national "I'm In" sponsorship campaign with nonprofit HandsOn Network. This sponsorship coincided with the last presidential inauguration. The message: Visit participating locations January 21 - 25, pledge to donate five hours of service to your community, and receive a free tall brewed coffee.
Sponsorships with nonprofit organizations are powerful marketing tools for corporations. Sales are up because sponsorships outperform traditional advertising. However, to be successful in sponsorship sales, nonprofits need clear ethical standards, a thorough understanding of the benefits corporations really crave, and a way to deliver that information to marketing decision-makers.
This workshop is appropriate for any size organization and is not limited to special event sponsorships. Join Barbara to discuss top local companies and what they really desire from nonprofit partnerships. National sponsorships will also be explored.
This fast-paced, practical presentation will address:
- Powerful Ideas for Increasing Sales in a Lean Economy
- Sponsorship and Ethics - Drafting a Statement of Excellence
- Building Connections in the Electronic Era
- Motivating Decision - Makers with Effective Proposals (print & electronic)
- Inspiring and Educating Your Board
- Valuing Benefits and Pricing Packages Competitively
- Excellent Case Studies that Drive Sales for the Sponsor
- Sponsorship Terminology - Glossary of Latest Lingo
Barbara's insights into sponsorship programs are highlighted in a recent Sponsorship Q & A she had with TACS.
The Presenter
Barbara Harrington established Sponsorship Network in 1992. As a founding partner, she has created and implemented ethical sponsorship programs for clients nationwide. Her programs include Fore Hope in Cleveland, The Spirituals Project in Denver, and The Love Ride with Jay Leno in Los Angeles. Barbara works closely with clients - in all size markets - to create ethical sponsorship programs that deliver results to the organization as well as drive sales for corporate decision makers. Her innovative benefits and accurate assessment of sponsorship values have lead to dramatic success for her clients. Barbara has published two sponsorship books, The Essence of Sponsorship and Advance Sponsorship Sales that draw upon her vast sales and marketing experience. Full bio: www.sponsorshipnetwork.com
Testimonials from a recent program with Sponsorship Network
"Barbara Harrington is the Suze Orman of Sponsorships! High energy, practical ideas and generous with her expertise." Monica Strobel, Transportation Solutions of Denver
"I left with several 'Power Ideas.' Workshop was excellent in every way!" Susie Hotz, Anti-Defamation League
"Program far surpassed expectations!" Eleanor Glover, Denver Public Library
"Speakers knowledge and energy were terrific. Excellent take home materials!" Eric Lazzari, Metro Denver Sports Commission
Cost: $150.00
NAO Members: $135.00
Join the Nonprofit Association of Oregon (NAO). View the NAO member list.
Location
Ecotrust Conference Center
721 NW 9th Avenue
Portland, Oregon 97209
Congratulations to the winners of two "Sponsorship Makeovers" with Barbara Harrington, Chas Martin of The Natural Step Network and Doug Taylor of United Cerebral Palsy!
